Unparalleled Serbian Rakija Šljivovica and Fairytale-like Markets
The people of Serbia have been known for their hospitality for centuries. Locals welcome visitors from all corners of the world with open hearts, and you’ll feel this the moment you arrive! You will immediately experience the legendary Serbian hospitality, expressed with simplicity and authenticity. A traditional welcome often includes bread, salt, and the famous Serbian rakija, Šljivovica, made from plums.
The Traditional Rakija
Since 2022, Šljivovica has been recognized by UNESCO as part of the Intangible Cultural Heritage. The production process of this traditional rakija, along with the knowledge of cultivating specific plum varieties, is a valuable tradition passed down through generations. Additionally, the preparation of Šljivovica involves traditional craftsmanship, including copper-smithing, barrel-making, and the construction of wooden flasks, which enhance the ritual of creating and enjoying this drink. For more information, visit https://nkns.rs/en.Šljivovica can be found throughout Serbia and is an essential part of social and family gatherings. Today, it has become an integral part of modern Serbian life, served in trendy bars and luxury hotels, where young people enjoy it in cocktails, experiencing its flavors in innovative ways.
Photos by Andrej Nihil Rakija in Each Region In Belgrade, Serbia’s capital, the annual Rakija Festival, known as "Rakija Fest," is held. Festival-goers can sample dozens of types of Šljivovica and various bartender creations, paired with delicious culinary accompaniments. "Rakija Fest" is a modern event and is the largest festival dedicated to rakija in Serbia.
In the central Serbian city of Kragujevac, the "Wine Rakija Hub" merges tradition with contemporary lifestyle. On November 2, 2024, the fifth Wine Rakija Hub of the Šumadija region will be held at the Exclusive Event Centre. This festival centers around rakija and will host over 35 distilleries from all over Serbia, as well as leading producers of fruit rakija and cognac. In addition to the distilleries, representatives from related industries, such as barrel and packaging manufacturers, will participate, providing essentials for the production and sale of these products.
The Wine Rakija Hub, organized by the Rakija Producers’ Association "Rakija of Šumadija" and the Kragujevac Tourism Organization (https://gtokg.org.rs/), promotes rakija as a unique tourist product. The goal is to highlight rakija culture and support local businesses. During the festival, participants can sample traditional foods like cured meats, cheeses, and pastries, with awards presented for the best rakijas of the year, underscoring the quality of production and Serbia’s deep connection to its traditional drink. For details, visit https://www.vinskorakijskihub.rs/.
Photos by Aleksandar Matić. Markets Serbia’s markets are another magical destination, full of colors, aromas, and flavors. From the smallest markets to the central ones in Belgrade, each market has its unique character. The Zemun Market, near the Danube, is famous for its fresh fish, while Kalenic, a landmark market in Belgrade, is renowned for its quality variety and tourist exhibitions. In Palilula, visitors can enjoy champagne at the "Mehurić" bar, while the historic Zeleni Venac Market, a cultural monument, is considered the oldest in the area.The history of Belgrade’s markets is intertwined with the city’s story, highlighted by the modern pace of life. These markets are meeting points and event spaces where visitors can purchase local products, meet the producers, and enjoy the daily life atmosphere in Serbia. More information: www.bgpijace.rs/?page_id=2486&lang=en.The various flavors of Šljivovica and the colors and aromas of Serbia’s markets will create an unforgettable experience for visitors. Take a piece of this experience with you as a memento from your visit to Serbia. For more information, visit www.serbia.travel.
Comments