Eurovision 2026: FERTO The Game brings Akylas into an interactive arcade experience

Akylas and the song “FERTO” are no longer limited to the stage of the Eurovision Song Contest 2026. In a move that clearly targets audience engagement and digital reach, the Greek entry expands into an interactive arcade game experience.

“FERTO The Game” is a fast paced endless runner inspired by the rhythm, visuals, and overall aesthetic of the song. Players are challenged to guide Akylas through a series of obstacles, following a symbolic journey toward Vienna and the Grand Final.

The game was first introduced through a physical arcade machine at the headquarters of ERT during the official Eurovision Press Day, creating a strong offline activation that generated immediate excitement and shareable content.

At the same time, the experience scales digitally, as the game is available online for both desktop and mobile users:👉 https://eurovision.ert.gr/fertothegame/

The concept, design, and execution were handled by the Social Media Department of ERT’s General Directorate of Marketing and Commercial Exploitation, reflecting a strategic shift toward gamified content as a core promotional tool.